Jan 22, 2018 in Medicine
Framing Preventive Care

The third advert on Anecdotal gain will be best to enlighten consumers on what best to entice the potential patients to have more checkups irrespective of there being no symptoms of disease as prevention is way better than cure. It encourages women and other to have the checkups in a bid to ensure longer lives with their relatives. In the same way, it shows that some of these diseases which are thought to be incurable can actually be controlled at an early stage preventing spread and self re-infections if infectious (Ross, 1992). This ad makes persons not to be afraid of the outcome of checkups and then one is advised on what to do if the screening was all clear to avoid factors exposing one to such things as cancers.

The consumer behavior theories are mainly the ways in which they use money and income; the theory of consumer choice; and the budget constraint entailing rational behavior which is the using money to achieve a sense of satisfaction (Briggs, 1999). They should use the money to get things that are more tangible and can last long such as having proper medication that ensures that they will have enough time spending their monies.

Statistical, gain: This gives the impression that taking advice of the American Cancer Society is best to reduce chances of death as detection is early. This ad lessens the chances of fright of having being tested and giving the hope of better healthy lives with reduced cancer chances.

Statistical loss: This one instills fear in have people get tested and can end up being one way in which people get too scared to go ahead thinking that they would end up being affected. Anxiety will probably make the women think that they have cancer and end up bringing other diseases like ulcers (Ross, 1992).

Anecdotal gain: This gives hope that irrespective of the result, one is assured of proper and normal life if the condition was detected early enough. The women do not fear being tested as there are living witnesses to attest having normal lives.

Anecdotal loss: Fear of not being able to live long and sharing a good life with the family makes instills enough fear to have early tests done.

Consumer factors such as economics will assist the persons to enroll for such insurance health policies as they will come to be cheaper in terms of testing and also treatment if they have cancer. Psychology is one way in which that can convince the consumers on testing this is such as convenience (Ross, 1992). Medical institutions should be close enough to the patients for testing and treatment. Culture is another factor so if there is a medical history in the family, then it would be much better to have prior tests to prevent late detections.

Having an opinion poll on the various patients who attend the hospitals and women in general will assist in getting more details on aspects of fear, challenges. This will be best in letting the health practitioners know how best to handle such things and encouraging more checkups. Encouraging persons to eat less of processed foods will make it better in reducing some of the ailments that are disease related.

When it comes to such diseases as cervical cancer which is experienced by women and men are the carriers, testing should be done early enough to save life and the organ. This is best to encourage couples that before they embark in any kind of sexual activities, it is best to have a thorough check up on communicable diseases by both partners to avoid infections (Ross, 1992). If this is hard to achieve, the best thing to do is to use protection. Much publicity of the dangers and risks of contracting cervical cancer is used mostly amongst the youth will be best to prevent infections. Having protection in the washroom dispensers and more warning in such crucial rooms can spread the well sought after message.


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